Use of mass media campaigns to change health behaviour
نویسندگان
چکیده
منابع مشابه
Use of mass media campaigns to change health behaviour.
Mass media campaigns are widely used to expose high proportions of large populations to messages through routine uses of existing media, such as television, radio, and newspapers. Exposure to such messages is, therefore, generally passive. Such campaigns are frequently competing with factors, such as pervasive product marketing, powerful social norms, and behaviours driven by addiction or habit...
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In recent years, non-communicable diseases (NCDs) have become epidemic in Bangladesh. Behaviour changing interventions are key to prevention and management of NCDs. A great majority of people in Bangladesh have low health literacy, are less receptive to health information, and are unlikely to embrace positive health behaviours. Mass media campaigns can play a pivotal role in changing health beh...
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ژورنال
عنوان ژورنال: The Lancet
سال: 2010
ISSN: 0140-6736
DOI: 10.1016/s0140-6736(10)60809-4